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2 clusters · 2 sources · 17 days · First seen · Last updated

Categories: BUSINESS

AI influencer market expansion

Entities: Aitana Lopez · Imma · Lil Miquela · Upfluence · Grin

Overview

In mid‑July 2026, small and medium‑size businesses were already integrating influencer collaborations with AI‑driven digital marketing tools, favoring micro‑influencers, short‑form video, and data‑driven campaign optimisation. By the end of the month, industry analysts reported that the virtual influencer sector, valued at about $6.9 billion in 2024, is projected to exceed $37 billion by 2030. Brands are increasingly signing contracts with AI‑generated personas such as Lil Miquela and Imma, and allocating dedicated budgets to these assets. The ecosystem has broadened to include discovery platforms and full‑service agencies that provide creator vetting, analytics, and end‑to‑end campaign management, signalling a shift from early adoption tactics to a mature, high‑value market.

Timeline

  1. 1 day ago

    [BUSINESS] 2 sources
    AI Influencer Market Surges to $6.9B in 2024, Projected $37B by 2030

    The AI influencer market, worth $6.9 bn in 2024, is set to top $37 bn by 2030, with brands adopting virtual personas and marketing services expanding to support the trend.

  2. 18 days ago

    [BUSINESS] 4 sources
    Businesses embrace influencer partnerships and AI-powered digital marketing

    Companies are leveraging niche influencer collaborations, AI tools, data analytics, short‑form video and voice/visual search optimization to boost digital marketing effectiveness.

Sources

aijourn.com · nerdbot.com