AI Platforms Runway and Runnit Launch New Media and Marketing Tools

Runway, a generative‑AI company, announced the Runway Media Router, which it calls the world’s first model router for generative media. The service automatically matches each video, image or audio request to the most suitable model based on user‑defined preferences for cost, quality and latency, removing the need for manual model selection and aiming to lower scaling costs and latency.

Australian technology firm Runnit introduced an AI‑native operations platform for in‑house marketing teams and creative agencies. Founded by software engineer Mark Tolson, the platform uses existing organisational knowledge—briefs, brand assets, project history and team capabilities—to generate complete project plans, recommend resourcing and automate workflows, delivering operational savings and freeing staff for strategic work. The solution is already deployed with clients in Australia and New Zealand.