AI usage rises among pet owners for health inquiries

A study conducted by Ipsos Doxa for Purina, presented at the Italian Pet Summit, indicates that 80% of Italian dog and cat owners use digital tools to manage their pets, with one in three having used artificial intelligence.

While AI can assist in explaining veterinary terms or preparing questions for doctors, there is a growing trend of owners seeking direct medical diagnoses from chatbots. Scientific research is currently exploring AI systems capable of analyzing diagnostic images, clinical data, movement, and sleep patterns to detect changes in pet health. Studies comparing ChatGPT to veterinary professionals have noted that AI-generated responses are often perceived by users as clearer and more structured.