Airbnb launches car rental service in Brazil

Airbnb has launched a car rental service in Brazil, expanding its offerings to more than 300 cities, including major hubs such as São Paulo, Rio de Janeiro, and Brasília. The service is available to all users, even those without a confirmed accommodation reservation through the platform.

This expansion is a strategic move for the company, as Brazil ranks among its five largest global markets. Recent data shows significant growth in the Brazilian market, with nights reserved by Brazilian travelers increasing by over 30% year-on-year in the second quarter, and first-time bookings rising by 40% compared to the previous year.

The service operates through partnerships with various rental providers to offer diverse options, with the platform suggesting vehicles based on group size and proximity to accommodations. This move increases competition within the tourism and rental sectors, which saw revenues reach R$ 61.7 billion last year according to the Brazilian Association of Car Rental Companies (ABLA).