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[HEALTH] · Italy · 4 sources

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AISM launches nationwide apple fundraising campaign in Italy

The Italian Multiple Sclerosis Association (AISM) is launching its 2026 'Mela di AISM' initiative from October 2 to 4. The campaign aims to raise funds for scientific research, local services, and the protection of rights for individuals living with multiple sclerosis and related pathologies.

Across 5,000 Italian squares, approximately 14,000 volunteers will distribute 3 million apples. For a minimum donation of 12 euros, participants can receive a 1.8 kg bag of apples in one of three varieties: red (Noared), yellow (Golden Delicious), or green (Granny Smith).

In Italy, approximately 150,000 people live with multiple sclerosis, with roughly 3,650 new diagnoses occurring annually. The disease frequently affects young adults, with one in two people receiving a diagnosis before the age of 40.

Entities

AISM · Associazione Italiana Sclerosi Multipla · Italy