AITO announces 2027 European market entry at Paris Motor Show

At the 2026 Paris Motor Show, AITO, a luxury intelligent electric vehicle brand under the SERES Group and supported by Huawei, announced its planned entry into the European market in autumn 2027. The brand showcased four SUV models: the AITO 6, 7, 8, and the flagship AITO 9.

AITO is focusing on a philosophy of “Intelligence Redefining Luxury,” integrating advanced software, digital interfaces, and high-end craftsmanship. The vehicles are built on the SERES MF Platform, which supports various powertrains including Battery Electric Vehicles (BEV), Range Extended Electric Vehicles (REEV), and Plug-in Hybrid Electric Vehicles (PHEV).

To prepare for the European launch, AITO is pursuing EU Whole Vehicle Type Approval (WVTA) and aims to achieve a five-star Euro NCAP safety rating under 2026 standards. The company is also working on localization efforts to adapt its intelligent driver assistance systems and service networks to European driving habits and regulatory requirements.

Separately, GAC also utilized the Paris Motor Show to present its new brand concept for Europe, “GAC. THE ENGINEERS,” highlighting its commitment to localizing its value chain through research, development, and manufacturing hubs in the region.