Aito to partner with Bosch for European market expansion

Aito, the brand managed by Seres, has announced plans to enter the European market in autumn 2027 with four vehicle models. To facilitate this expansion, the company will transition from its current reliance on Huawei technology to a strategic partnership with Bosch.

The new initiative, referred to as ‘Bosch Inside’, will replace the existing ‘Huawei Inside’ framework. Bosch will provide critical automotive technologies, including Advanced Driver Assistance Systems (ADAS), intelligent cockpits, and chassis electronics management. Additionally, Bosch is expected to support Navigate On Autopilot (NOA) technology for Level 2 and Level 2+ autonomy starting next year.

This shift is driven by Huawei’s reduced involvement in the project, brand positioning, and the need to navigate European Union regulations. Utilizing Bosch is expected to increase consumer trust in Europe and simplify compliance with local standards compared to Huawei-based systems.