Alfa Romeo and Anantara launch Grand Tour of Europe luxury travel program

Alfa Romeo and Anantara Hotels & Resorts have announced a partnership to launch the ‘Grand Tour of Europe,’ a luxury travel program combining scenic driving routes with high-end hotel stays. The initiative aims to provide a contemporary interpretation of the traditional Grand Tour, focusing on slow travel and sensory immersion.

The program debuts with the ‘Dolce Vita Tour’ in Italy. This three-day itinerary begins at the Anantara Palazzo Naiadi in Rome and concludes at the Anantara Convento di Amalfi Grand Hotel. The route travels through the Castelli Romani hills, the Sperlonga coast, and the heights of Ravello before descending the winding roads of the Amalfi Coast.

Participants will have the opportunity to drive a fleet of both contemporary and classic Alfa Romeo vehicles, including the Giulia, Stelvio, and Quadrifoglio models, as well as historic models such as the 1950s Giulietta. The experience includes culinary stops and local wine tastings. Following the Italian debut, the program is scheduled to expand to the Alpine passes and other Mediterranean coasts in 2027.