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2 clusters · 7 sources · 4 days · First seen · Last updated

Alfa Romeo and Anantara luxury travel partnership

Overview

Alfa Romeo and Anantara Hotels & Resorts have partnered to launch the ‘Grand Tour of Europe,’ a luxury travel program designed to combine high-end hospitality with scenic driving routes. The initiative focuses on “slow travel and sensory immersion,” drawing inspiration from the historic 18th-century Grand Tour.

The program’s debut itinerary, the ‘Dolce Vita Tour,’ takes place in Italy. The route begins at the Anantara Palazzo Naiadi in Rome and travels through the Castelli Romani hills and the Sperlonga coast to Ravello, before concluding at the Anantara Convento di Amalfi Grand Hotel on the Amalfi Coast.

Participants are provided with a fleet of Alfa Romeo vehicles, ranging from contemporary models like the Giulia, Stelvio, and Quadrifoglio to historic classics such as the 1950s Giulietta. The experience incorporates local culinary stops and wine tastings. Following the Italian launch, the program is planned to expand to the Alpine passes and other Mediterranean coasts in 2027.

Entities

Alfa Romeo · Anantara Hotels & Resorts · Rome · Minor Hotels · Anantara Convento di Amalfi Grand Hotel

Timeline

  1. [CULTURE] 2 sources
    Anantara and Alfa Romeo launch luxury Grand Tour of Europe

    Anantara Hotels & Resorts and Alfa Romeo have launched the Anantara Grand Tour of Europe, featuring luxury driving itineraries through Italy's most scenic landscapes.

  2. [BUSINESS] 5 sources
    Alfa Romeo and Anantara launch Grand Tour of Europe luxury travel program

    Alfa Romeo and Anantara Hotels & Resorts are launching the ‘Grand Tour of Europe,’ starting with an Italian ‘Dolce Vita Tour’ featuring luxury driving experiences from Rome to the Amalfi Coast.

Sources

automobilemagazine.com.tr · francuskie.pl · hdblog.it · hotelandcatering.com · lacronacadiroma.it · motori360.it · thaipr.net