AliExpress Brand+ showcases AI technology at IFA 2026

At IFA 2026 in Berlin, AliExpress Brand+ is showcasing a variety of consumer electronics driven by artificial intelligence. The presentation includes humanoid robots, smart glasses utilizing Spatial AI, and various AI-integrated hardware.

Featured technologies include the Kobra X Combo by Anycubic, the ESD Eagle X bionic flying apparatus by EagleSight Dynamics, and Agentic-PC computers from GMKtec. Additionally, MagicLab Robotics is presenting a physical AI platform through a strategic partnership with AliExpress Brand+, while Qwen is demonstrating Qwen Glasses and AI Earbuds that integrate with the Alibaba digital ecosystem.

The AliExpress Brand+ program currently includes over 1,500 brands. During a recent mid-year sale, products from these brands accounted for nearly 40 percent of the platform's total Gross Merchandise Volume (GMV). Furthermore, AliExpress reported that more than 50 percent of sales in key European markets during that period were fulfilled from local warehouses.