All Hearts Company announces ‘Haikyu!!’ anime collaboration

All Hearts Company and its subsidiary GK Marketing have announced a second collaboration event with the anime series ‘Haikyu!!’. The campaign, themed ‘Strong Rivals Gather! Let’s All Practice Cooking!!’, is scheduled to run from October 1, 2026, to November 17, 2026.

The collaboration features a variety of themed food items and merchandise. Bakery and pastry brands including Heart Bread Antique, Nekoneko, Benkei, and Pastel will offer character-inspired breads, sweets, and puddings based on various high schools from the series, such as Karasuno, Nekoma, Aoba Johsai, Date Tech, Shiratorizawa, and Inarizaki.

In addition to food, the event includes the release of new merchandise such as acrylic keychains, tin badges, nameplates, and stainless steel tumblers. These items will be available at participating physical stores and the GK Store online. Customers who purchase at least 2,000 yen worth of collaboration products in-store may receive random original coasters as a novelty gift.