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6 clusters · 10 sources · 41 days · First seen · Last updated

Haikyu!! anime brand collaborations

Overview

The anime series ‘Haikyu!!’ has entered into multiple commercial collaborations involving various lifestyle, outdoor, and food brands. In mid-August 2026, the women’s apparel brand Honeys announced a collection inspired by four specific schools from the series: Karasuno High School, Nekoma High School, Fukurodani Academy, and Inarizaki High School. Following this, the American outdoor brand Coleman announced a collaboration featuring original illustrations of a BBQ scene from a training camp in the series.

In September 2026, Shobido Co., Ltd. launched a series of lifestyle goods featuring character designs for several protagonists, while a food-themed collaboration titled “After School Taiyaki Time” was announced with Naruto Taiyaki Honpo. Expanding its food-related partnerships, All Hearts Company and its subsidiary GK Marketing announced a second collaboration event titled ‘Strong Rivals Gather! Let’s All Practice Cooking!!’, running from October 1 to November 17, 2026, featuring various bakery and pastry brands.

Adding to the series of food-based promotions, the restaurant chain Ootoya announced its second collaboration campaign, titled ‘Ootoya x Haikyu!!: Meals to Inherit and Create the Next Generation’. Scheduled from October 8 to November 23, 2026, the campaign is divided into two phases. The first phase, running through October 28, offers themed dishes from Karasuno, Nekoma, and Kamomedai high schools with random hologram postcards. The second phase, from October 29 to November 23, features dishes themed after Date Tech, Fukurodani, and Inarizaki high schools with random stickers. The promotion also includes exclusive merchandise such as acrylic stands and themed pouches, alongside special in-store decorations at selected locations.

Entities

Haikyu!! · Ootoya · Honeys · Naruto Taiyaki Honpo · Village Vanguard

Timeline

  1. [CULTURE] 2 sources
    Ootoya announces second collaboration campaign with anime Haikyu

    Japanese restaurant chain Ootoya is launching a second collaboration campaign with the anime ‘Haikyu!!’ from October 8 to November 23, 2026, featuring themed meals and exclusive merchandise.

  2. [CULTURE] 2 sources
    Haikyu!! and CLEVER announce fourth protein bar collaboration

    The protein brand CLEVER is launching its fourth Haikyu!! anime collaboration, featuring limited-edition bars and collectible stickers in Japan starting October 2026.

  3. [CULTURE] 4 sources
    All Hearts Company announces ‘Haikyu!!’ anime collaboration

    All Hearts Company is launching a second collaboration with the anime ‘Haikyu!!’ starting October 1, 2026, featuring character-themed sweets, breads, and various anime merchandise.

  4. [CULTURE] 2 sources
    Haikyu!! anime announces new merchandise and food collaborations

    The anime “Haikyu!!” is expanding its brand presence in Japan through new lifestyle goods from Shobido and a themed food collaboration with Naruto Taiyaki Honpo featuring 16 characters.

  5. [CULTURE] 2 sources
    Haikyu!! and Coleman announce collaboration merchandise

    Village Vanguard has launched pre-orders for a ‘Haikyu!!’ and Coleman collaboration featuring BBQ-themed anime merchandise.

  6. [BUSINESS] 3 sources
    Honeys announces apparel collaboration with anime series Haikyu

    Honeys is launching an eight-item apparel and goods collaboration inspired by the anime ‘Haikyu!!’ on August 19, 2026, featuring designs themed after four major schools from the series.

Sources

allheartscompany.com · animeanime.jp · animebox.jp · beautypost.jp · cho-animedia.jp · gourmetbiz.net · news.mynavi.jp · pashplus.jp · prtimes.jp · travel.watch.impress.co.jp

This summary has been updated 4 times: see revision history