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[TECHNOLOGY] · United States, United Kingdom · 7 sources

Amazon Luna integrated into Prime Video on Fire TV in US and UK

Amazon has integrated its cloud‑gaming service Luna into the Prime Video app for Fire TV devices, adding a new “Games” tab that launches games directly. The feature is rolled out initially in the United States and the United Kingdom; Amazon says it will expand to other markets in coming months.

The integration allows Prime members to play a rotating selection of titles—including Hogwarts Legacy, EA Sports FC 26, Fallout 4, Fortnite and Sonic Mania—without extra subscription fees, leveraging the existing Prime membership of about 200 million users. Jeff Gattis, director of Amazon Gaming, says the aim is to raise Luna’s visibility.

Amazon also bundles free monthly game gifts for Prime members, and industry observers note that rising console prices could drive more users toward cloud‑gaming services like Luna.

Entities: Amazon Luna · Amazon.com Inc. · Amazon.com, Inc. · Fire TV · Jeff Gattis · Prime Video

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

  • [● 5 SOURCES] Amazon integrated its cloud‑gaming service Luna into the Prime Video app on Fire TV. (Amazon)
  • [○ 1 SOURCE] In July, Prime members receive a selection of free PC games through Luna as a promotional gift. (Amazon)
  • [● 3 SOURCES] Prime members can play many Luna titles without additional subscription fees. (Amazon)
  • [● 2 SOURCES] Luna’s catalog includes titles such as Hogwarts Legacy, EA Sports FC 26, Fallout 4, Fortnite and Sonic Mania. (Amazon)
  • [● 5 SOURCES] The integration is initially available only in the United States and the United Kingdom. (Amazon)
  • [● 2 SOURCES] Amazon plans to expand the Luna integration to additional countries in the coming months. (Amazon)
  • [● 2 SOURCES] Prime Video now shows a new “Games” tab that launches Luna games directly without a separate app installation. (Amazon)
  • [● 3 SOURCES] Jeff Gattis, director of Amazon Gaming, said the goal is to increase Luna awareness among Prime’s 200 million subscribers. (Jeff Gattis)
  • [● 2 SOURCES] Amazon offers free monthly game gifts to Prime members through Luna. (Amazon)
  • [○ 1 SOURCE] Rising console prices could boost demand for cloud‑gaming services like Luna, according to Jeff Gattis. (Jeff Gattis)