Amazon Music Unlimited raises subscription prices in Italy

Effective 5 August 2026, Amazon Music Unlimited increased the monthly and annual fees for its Individual and Family plans in Italy. The Individual plan rose from €10.99 to €12.99 per month (or €109 to €129 per year), while the Family plan went from €17.99 to €22.99 per month (or €179 to €229 per year). Existing subscribers will see the new rates applied at their first renewal after 9 September 2026; new customers will be charged the higher price immediately after the 30‑day free trial. The lower‑cost Echo/Fire TV‑only tier remains unchanged at €6.99 per month. Amazon said the hikes reflect higher music licensing costs and its aim to maintain service quality. Subscribers with active promotions will continue to receive the discounted rate until the promotion ends.