[CLSTR]
< Back to situations

We’ll email you as it develops, and you can follow the whole thread from day one.

[SITUATION] · [ACTIVE]

2 clusters · 4 sources · 5 days · First seen · Last updated

Categories: BUSINESS

Subscription price hikes in Italy

Entities: Amazon.com Inc. · Telepass · UnipolMove · MooneyGo · Amazon Music Unlimited

Overview

During early August 2026 Italy saw two major subscription price increases. On 1 August, UnipolMove announced its basic toll‑payment service will rise to €2.50 per month from 28 September, affecting over two million users; a second‑device fee stays at €1. The hike follows a similar increase by Telepass in July 2024 that prompted some drivers to switch to alternatives.

A few days later, on 5 August, Amazon Music Unlimited raised its Individual and Family plans, moving the Individual price from €10.99 to €12.99 per month and the Family plan from €17.99 to €22.99. New customers will face the higher rates immediately after any free trial, while existing subscribers will see the change at their first renewal after 9 September. Both companies cited higher operating or licensing costs as the reason for the adjustments.

Timeline

  1. about 9 hours ago

    [BUSINESS] 2 sources
    Amazon Music Unlimited raises subscription prices in Italy

    Amazon Music Unlimited hikes Italy Individual and Family subscription fees to €12.99/€22.99 per month from 5 Aug 2026; existing users see new rates after 9 Sept. Echo/Fire TV tier stays at €6.99.

  2. 5 days ago

    [BUSINESS] 2 sources
    UnipolMove raises subscription fee to €2.50 per month in Italy

    UnipolMove will raise its base monthly fee to €2.50 from 28 Sept 2026, affecting over 2 million Italian users; the second device stays €1, and cancellation remains penalty‑free via the app.

Sources

auto.everyeye.it · mondomobileweb.it · weareblog.it · yourlifeupdated.net