Amazon Prime Video launches five-service streaming bundle

Amazon Prime Video has launched its first five-service streaming bundle in the United States, priced at $29.99 per month. The package includes AMC+, BritBox, MGM+, PBS Masterpiece, and Starz. This bundled price is approximately 39% lower than the cost of subscribing to each of the five services individually.

Ryan Pirozzi, head of Prime Video Channels in the U.S., stated that the company is focused on delivering selection, value, and convenience through its growing subscriptions and bundles business. The move positions Prime Video as a centralized hub for consumers, aiming to simplify the streaming experience by consolidating payments and content access in one location.

The launch comes amid a crowded marketplace where competitors like YouTube TV, Charter, Comcast, and DirecTV have also utilized various package and price point strategies to attract subscribers.