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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 6 sources · 3 days · First seen · Last updated
Streaming service bundle expansions in North America
Overview
Major streaming platforms are expanding their content aggregation offerings through discounted service bundles in North America.
Amazon Prime Video introduced a five-service bundle in the United States for $29.99 per month, including AMC+, BritBox, MGM+, PBS Masterpiece, and Starz. The company stated it aims to provide “selection, value, and convenience” by acting as a centralized hub for subscriptions.
Following this, Roku announced the addition of over 30 premium streaming bundles available in the United States and Mexico. These offerings aim to provide monthly savings of up to 33% by pairing services such as HBO Max with Cinemax or Starz with AMC Plus. Roku also included exclusive pairings with its own service, Howdy, and indicated that more bundles will be rolled out in the future.
Entities
Timeline
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9 days ago
[BUSINESS] 2 sourcesRoku launches over 30 streaming service bundlesRoku is launching over 30 new streaming service bundles in the US and Mexico, offering discounts of up to 33% on paired subscriptions including HBO Max, Starz, and Roku’s own Howdy service.
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11 days ago
[BUSINESS] 5 sourcesAmazon Prime Video launches five-service streaming bundleAmazon Prime Video has debuted a $29.99 monthly bundle in the U.S. featuring AMC+, BritBox, MGM+, PBS Masterpiece, and Starz, offering a 39% discount compared to individual subscriptions.
Sources
cnet.com · cordcuttersnews.com · deadline.com · mediaplaynews.com · television.mxdwn.com · thedesk.net