Ambev and Xeque Mate expand beverage portfolios in Brazil

Ambev is seeing significant growth in its wellness beverage segment, which grew approximately 60% in the second quarter of 2026. This expansion is driven by consumer demand for non-alcoholic, low-calorie, and functional options, such as beers containing protein and fiber. Notably, Michelob Ultra reported a 250% increase during this period, marking 13 consecutive quarters of growth.

Meanwhile, the Minas Gerais-based company Xeque Mate is launching a new e-commerce and subscription strategy to improve product availability. By transitioning from a third-party fulfillment system to a proprietary warehouse and utilizing Nuvem Envio logistics, the company aims to nationalize its tea-based cocktail brand. Xeque Mate has set a target to reach R$ 1 million in monthly e-commerce sales within a year, supporting a broader goal to increase total sales volume from 9 million to 16 million liters annually.