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4 clusters · 12 sources · 35 days · First seen · Last updated

Brazilian beverage industry diversification

Overview

The Brazilian beverage industry is expanding its non-alcoholic and ready-to-drink (RTD) portfolios to align with shifting consumer preferences. Ambev has focused on the technical aspects of non-alcoholic beer production, utilizing methods such as specialized yeast strains, fermentation interruption, or vacuum distillation to remove alcohol. This expansion includes brands like Stella Pure Gold, Budweiser Zero, Corona Cero, and Brahma 0.0%, targeting consumers interested in lower carbohydrate or gluten-free options. Ambev has invested over R$ 10 billion in brewery modernization, technology, and innovation over the last three years.

Ambev’s ‘Wellness’ portfolio saw volume growth of approximately 60% in the second quarter of 2026 compared to the previous year. Within this segment, Michelob Ultra reported a 250% increase, marking 13 consecutive quarters of growth. Market data indicates non-alcoholic beer's share of volume consumed in Brazil rose from 2.5% in 2024 to 3.9% in 2026, while Ambev reported its own category volumes grew by approximately 30% in 2025.

Furthering this trend, companies like Grupo Petrópolis and Ambev are diversifying into energy drinks and RTD cocktails. Grupo Petrópolis is launching zero-sugar, zero-calorie Jabuticaba and Melon with Pomelo flavors for its TNT Energy brand. Additionally, the Minas Gerais-based company Xeque Mate is launching a new e-commerce and subscription strategy to nationalize its tea-based cocktail brand, aiming to reach R$ 1 million in monthly e-commerce sales within a year and increase annual sales volume from 9 million to 16 million liters.

Entities

Ambev · Brazil · Xeque Mate · TNT Energy · Beats

Timeline

  1. [BUSINESS] 2 sources
    Ambev and Xeque Mate expand beverage portfolios in Brazil

    Ambev's wellness beverage segment grew 60% in Q2 2026, while Xeque Mate launches a new e-commerce strategy to expand its national presence in Brazil.

  2. [BUSINESS] 3 sources
    Ambev expands beverage portfolio to meet shifting consumer habits

    Ambev is investing heavily in product innovation in Brazil, specifically targeting the growing demand for wellness beverages like non-alcoholic and low-calorie beers.

  3. [BUSINESS] 5 sources
    Brazilian beverage companies launch new energy and RTD products

    Brazilian beverage companies Grupo Petrópolis and Ambev are launching new products, including TNT Energy zero-sugar flavors and Beats Pink Lemonade, to target growing mocktail and RTD market trends.

  4. [BUSINESS] 2 sources
    Ambev details production methods for non-alcoholic beers

    The Brazilian brewing industry is utilizing advanced technology, such as vacuum distillation and special yeast strains, to expand its non-alcoholic beer portfolios.

Sources

atarde.com.br · bemparana.com.br · diariodoestadogo.com.br · exame.com · gazeta24h.com · marramaque.jor.br · mobile.valor.com.br · ndmais.com.br · oglobo.globo.com · portalrbn.com.br · tvnordestevip.com · viagemegastronomia.com.br

This summary has been updated 2 times: see revision history