Ambev launches Spaten Pro, Brazil's first protein‑rich non‑alcoholic beer

Ambev introduced Spaten Pro, a Munich‑Dunkel style beer that contains 10 g of protein per 350 ml can – 75 % whey protein and 25 % collagen – and is zero‑alcohol, zero‑fat and under 100 kcal. The product, developed over five years with more than 100 prototypes at Ambev’s Centre of Innovation and Technology (CIT) in Rio de Janeiro, will be produced at the company’s Ribeirão Preto plant. It launches in September in Rio de Janeiro and São Paulo, priced between R$10 and R$13 and sold in supermarkets and via the Zé Delivery platform. Marketing vice‑president Dani Waks said the beer aims to create new consumption occasions for health‑focused consumers, complementing Ambev’s expanding “balanced choices” portfolio that includes non‑alcoholic, low‑calorie and gluten‑free options.