Ambev launches Spaten Pro, a protein-infused non-alcoholic beer

Ambev has launched Spaten Pro, a non-alcoholic Munich Dunkel-style beer infused with 10 grams of whey protein and collagen. Developed over five years at the company’s Innovation and Technology Center in Rio de Janeiro, the beverage is designed to target the growing wellness segment. It features tasting notes of toasted malt, caramel, vanilla, and cocoa, and contains no fat.

Due to high consumer interest following the initial announcement, Ambev accelerated the product's release. Sales began in São Paulo via the Zé Delivery app, with availability expanding to Rio de Janeiro and online platforms like Amazon. The 350 ml cans are priced at R$ 12.90. This launch marks the first product of its kind within the global AB InBev portfolio.