Ambev rolls out PlayStation gaming tournament and Skol Zero Zero launch at Fortal in Brazil

Ambev's Guaraná Antarctica brand announced a partnership with PlayStation, creating the Liga Guaraná national tournament for EA SPORTS FC on the PlayStation Tournaments platform. The competition features online qualifiers and a final event held in São Paulo, complemented by on‑site gaming experiences, themed spaces and promotional giveaways, including consoles and accessories delivered through Zé Delivery.

Simultaneously, Ambev introduced Skol Zero Zero, a non‑alcoholic, zero‑sugar, 12‑calorie beer, at the Fortal indoor carnival festival. The launch was highlighted by the inaugural Fortal Race, a 5 km and 10 km run held before the festival, designed to engage attendees and promote the new product across different consumption occasions.