American Girl brand history explored in new book by Amanda FitzSimons

Amanda FitzSimons has released her debut book, ‘An American Girl’, which explores the 40-year history of the iconic doll brand. The narrative traces the company from its origins as a competitor to Barbie and Cabbage Patch dolls through its 1998 acquisition by Mattel.

The book examines the legacy of the brand and the influence of its elusive founder, Pleasant Rowland. It also touches upon the cultural impact of the dolls and the controversial village of Aurora in upstate New York, which is owned by Rowland.