Amstel renews partnership as official beer of CONMEBOL competitions

Amstel has renewed its long-standing partnership with CONMEBOL, serving as the official beer for the organization’s club competitions. The agreement follows a ten-year association and covers several major tournaments, including the CONMEBOL Libertadores, Libertadores Femenina, Sudamericana, and Recopa.

The renewal includes exclusive rights within the beer and stadium service categories. The announcement was celebrated in São Paulo, featuring CONMEBOL legends and ambassadors.

Amstel is seeing significant growth in South America, with Brazil representing approximately 51% of the brand's global volume and 65% of its volume in the Americas. The brand also reports strong traction in markets such as Ecuador, Argentina, and Paraguay.