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2 clusters · 6 sources · 6 days · First seen · Last updated
Amstel and CONMEBOL partnership renewal
Overview
Amstel has renewed its long-standing partnership with CONMEBOL, extending its role as the official beer for the organization’s club competitions. The agreement follows a decade of collaboration and covers major tournaments including the CONMEBOL Libertadores, Libertadores Femenina, Sudamericana, and Recopa.
Announced in São Paulo, the renewal grants Amstel exclusive rights within the beer category and stadium service categories. The brand continues to see significant growth in South America, with Brazil accounting for approximately 51% of its global volume and 65% of its volume in the Americas. Amstel also maintains a strong presence in Ecuador, Argentina, and Paraguay.
Entities
Timeline
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[BUSINESS] 2 sourcesAmstel renews partnership as official beer of CONMEBOL competitions
Amstel has renewed its ten-year partnership with CONMEBOL, maintaining its status as the official beer for major South American club competitions including the Libertadores.
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[BUSINESS] 4 sourcesAmstel renews partnership with CONMEBOL for club tournaments
Amstel has renewed its ten-year partnership with CONMEBOL, remaining the official beer for major South American club tournaments like the Libertadores.
Sources
areavip.com.br · eluniverso.com · expreso.ec · expressocarioca.com.br · radiocolosal.com · studiofutbol.com.ec