Amstel renews partnership with CONMEBOL for club tournaments

Amstel and CONMEBOL have renewed their long-standing partnership, extending the brand's role as the official beer for the organization's club competitions. The renewal follows a decade of collaboration and covers major tournaments including the CONMEBOL Libertadores, the Libertadores Femenina, the CONMEBOL Sudamericana, and the CONMEBOL Recopa.

Announced during an event in São Paulo, the new agreement grants Amstel exclusive rights within the beer category and the opportunity to offer products at stadiums during competitions. Alexandre Carreteiro, President of HEINEKEN for the Americas, noted that the partnership aims to accompany fans and create shared experiences across the region.

Brazil remains Amstel's largest global market, accounting for approximately 51% of its global volume. The brand also maintains a strong presence in other South American markets, including Ecuador, Argentina, and Paraguay.