Anantara and Alfa Romeo launch luxury Grand Tour of Europe

Anantara Hotels & Resorts has partnered with Alfa Romeo to launch the Anantara Grand Tour of Europe, a luxury driving experience inspired by the historic 18th-century Grand Tour. The initiative aims to combine high-end hospitality with immersive automotive journeys.

The first itinerary, titled the Dolce Vita Tour, begins at the Anantara Palazzo Naiadi Rome Hotel. The route travels through the Castelli Romani hills and the Sperlonga coastline to Ravello, eventually descending to the Amalfi Coast and concluding at the Anantara Convento di Amalfi Grand Hotel.

Participants will drive various Alfa Romeo models, including the Giulietta, Giulia sports sedan, Stelvio SUV, and high-performance Quadrifoglio variants. The experience is designed to emphasize slow travel and sensory immersion through activities such as vineyard tastings and seaside dining.