Andy Murray partners with LEGO for new campaign

The LEGO Group has partnered with two-time Wimbledon champion Andy Murray for a mockumentary-style video campaign. The collaboration aims to encourage adults to rediscover creativity and a sense of achievement through play.

The video depicts Murray preparing for what appears to be a serious cycling excursion, only to reveal he is actually heading to a build station to assemble the LEGO Icons Road Bike set. The 1,015-piece set is the focus of the campaign, which highlights Murray’s competitive nature applied to the task of building.