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The Lego Group

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Situations

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Pokémon 30th anniversary drives events and market shifts

47 clusters · 104 sources · last updated

Latest: Pokémon celebrates 30th anniversary with new cards and rare exhibition

The Pokémon 30th-anniversary celebrations are expanding through diverse product launches, retail events, and significant shifts in competitive gaming. The ‘Pokémon TCG: 30th Celebration’ expansion is set for a simultaneo

[ACTIVE] [TECHNOLOGY] [US] [DE] [AT]

LEGO PlayStation console set and Astro Bot GWP details

4 clusters · 45 sources · last updated

Latest: LEGO Astro Bot set leaked as gift with PlayStation set

Sony Interactive Entertainment and the LEGO Group have announced a 1,911-piece buildable set (number 72306) that recreates the original PlayStation console. Designed to celebrate the brand’s 30th anniversary, the near 1:

[QUIET] [BUSINESS] [US] [DE] [GB]

LEGO 2026 releases and promos

59 clusters · 277 sources · last updated

Latest: Warner Bros. Games announces LEGO Harry Potter Collection for Nintendo Switch 2

Throughout 2026, LEGO expanded its portfolio with exclusive and licensed sets, new technology, and global promotional events. Amazon listed retailer-only exclusives including Barad-dûr from The Lord of the Rings, a funct

[QUIET] [CULTURE] [US] [MX] [AU]

LEGO-Netflix K-Pop Demon Hunters merch expansion

14 clusters · 32 sources · last updated

Latest: Netflix expands KPop Demon Hunters franchise with toys and concert tour

The LEGO Group’s first K‑Pop Demon Hunters set – an 825‑piece model of Derpy Tiger and Sussie Bird – launched on 1 August 2026 at a retail price of US$69.99. Designed by Wes Talbott, the build measures over 21 cm tall an

[QUIET] [CULTURE] [GB] [ES] [FR]

Harry Potter 25th anniversary celebrations

16 clusters · 91 sources · last updated

Latest: Harry Potter fans celebrate in London ahead of new series

Warner Bros. Discovery’s global “Back to Hogwarts 2026” programme, launched on 26 July, features theatrical re‑releases of all eight Harry Potter films from late August through early September 2026. These celebrations se

[QUIET] [BUSINESS] [AT] [DE] [US]

LEGO Group seasonal product releases

3 clusters · 13 sources · last updated

Latest: LEGO announces September 2026 product lineup and Advent Calendars

The LEGO Group has initiated several seasonal product releases and promotional activities for the latter half of 2026. In August, the company released its 2026 holiday gift guide, showcasing a range of products for vario

[QUIET] [CULTURE] [DE] [BR] [GB]

LEGO Star Wars Executor set release

2 clusters · 22 sources · last updated

Latest: LEGO announces record-breaking Star Wars Executor set

The LEGO Group has announced the release of the Star Wars Ultimate Collector Series Executor Super Star Destroyer. The model, which measures 136 cm in length, is described as the longest LEGO Star Wars model ever produce

[QUIET] [BUSINESS] [DE] [US]

LEGO Super Mario product expansion

2 clusters · 28 sources · last updated

Latest: LEGO reveals new Super Mario minifigure sets for 2027

The LEGO Group is expanding its Super Mario theme with a new wave of eight sets scheduled for global release on January 1, 2027. Initial reports from leaks suggested a lineup of products ranging from $9.99 to $99.99, i

[QUIET] [BUSINESS] [DK]

LEGO Group financial growth and market evolution

2 clusters · 40 sources · last updated

Latest: LEGO transitions from children's toy to adult collectible and investment

The LEGO Group has reported record-breaking financial results for the first half of 2026, with revenue increasing by 21% to DKK 41.9 billion and net profit rising 32% to DKK 8.6 billion. This growth, which outpaces compe

[QUIET] [CULTURE] [US]

LEGO Batman Returns Batmobile set release

3 clusters · 23 sources · last updated

Latest: Lego announces new Batman Returns Batmobile set

The LEGO Group has unveiled a new 2,269-piece collector set recreating the Batmobile from the 1992 film ‘Batman Returns’. Designed for adults, the model features a transformation mechanism where side panels retract to re

[QUIET] [CULTURE] [US] [GB]

Legoland seasonal festival rollouts

4 clusters · 8 sources · last updated

Latest: LEGOLAND Florida Resort launches inaugural LEGO Festival

In late July 2026, Legoland announced new seasonal events at multiple parks. In the United States, LEGOLAND New York launched a summer LEGO Festival running through mid-August, adding interactive zones, exclusive food, m

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