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The Lego Group

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Situations

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K-Pop Demon Hunters merchandise and gaming expansion

25 clusters · 70 sources · last updated

Latest: Netflix and Sony Pictures Animation develop KPop Demon Hunters sequel

The merchandise and gaming landscape for the Netflix animated film ‘KPop Demon Hunters’ continues to expand. Mattel has bolstered its toy lineup with a 12-inch collector doll of Jinu and a 5.7-inch Zoey action figure. Fo

[ACTIVE] [CULTURE] [FR]

LEGO and Daft Punk partnership

2 clusters · 35 sources · last updated

Latest: LEGO announces official collaboration with Daft Punk

The LEGO Group and electronic music duo Daft Punk have announced a creative partnership titled ‘Builders After All’. The collaboration intends to integrate the duo’s visual identity into the LEGO universe through various

[ACTIVE] [CULTURE] [US] [DE] [JP]

One Piece franchise brand and media expansion

7 clusters · 31 sources · last updated

Latest: Eiichiro Oda intervened in Netflix One Piece production

The One Piece franchise has expanded its commercial and media presence through various brand collaborations and new content releases. Initial merchandise developments included a Nike collaboration featuring Air Max Plus

[ACTIVE] [CULTURE] [JP] [US] [DE]

Pokémon 30th anniversary drives global TCG and merch frenzy

67 clusters · 203 sources · last updated

Latest: Pokémon celebrates 30th anniversary with major events in Japan

The Pokémon 30th-anniversary celebrations continue to drive global demand for trading cards and merchandise. In Manila, festivities include the ‘Pokémon RUN 30’ interactive course, while Taipei hosted ‘PokéXciting! in Ta

[QUIET] [CULTURE] [US]

Star Wars and Marvel crossover announcements

3 clusters · 34 sources · last updated

Latest: Marvel and Star Wars to launch official crossover miniseries

Marvel Comics and Lucasfilm Publishing announced a crossover limited series titled ‘Star Wars | Marvel: Hope Assembles’, set to launch in January 2027. The series, written by Kevin Smith and illustrated by David Marquez,

[QUIET] [TECHNOLOGY] [US]

Harry Potter video game digital sales

2 clusters · 6 sources · last updated

Latest: LEGO Harry Potter Collection sees 85% discount on PlayStation Store

In mid-October 2026, various Harry Potter-themed video games released by Warner Bros. Games entered significant promotional periods on digital storefronts. Hogwarts Legacy saw major price reductions, reaching a “histori

[QUIET] [BUSINESS] [DK] [IT] [JP]

Sanrio brand expansion and licensing partnerships

2 clusters · 11 sources · last updated

Latest: Sanrio expands Hello Kitty brand through Rubies and Macy's deals

Sanrio is expanding its Hello Kitty and Friends brand through several major international licensing and retail partnerships. In early October 2026, the LEGO Group and Sanrio announced a multi-year collaboration to launc

[QUIET] [CULTURE] [JP]

LEGO Dragon Ball franchise collaboration

3 clusters · 58 sources · last updated

Latest: LEGO announces Dragon Ball collector set and retail discounts

The LEGO Group has officially announced a partnership with Toei Animation to bring the Dragon Ball franchise to its product lineup. This collaboration will debut with the LEGO Icons set 11390, titled ‘Dragon Ball: Shenro

[QUIET] [BUSINESS] [GB] [CZ]

Norfolk retail sector developments

2 clusters · 4 sources · last updated

Latest: Discount retailers expand presence across Norfolk

The retail landscape in Norfolk has undergone various changes throughout 2026, characterized by both the expansion of discount retailers and specific store openings and closures. Earlier in the year, several discount an

[QUIET] [TECHNOLOGY] [US] [DE] [GB]

LEGO PlayStation console release and Astro Bot availability

8 clusters · 56 sources · last updated

Latest: LEGO releases PlayStation replica set and BrickBoy announces playable kit

Sony Interactive Entertainment and the LEGO Group have released a 1,911-piece buildable set (72306) that recreates the original PlayStation console at near 1:1 scale. The model includes functional buttons, an opening dis

[QUIET] [TECHNOLOGY] [US] [BR] [JP]

LEGO Batman: Legacy of the Dark Knight Launch and DLC

8 clusters · 50 sources · last updated

Latest: Nintendo expands gaming catalog with Fire Emblem and LEGO Batman

Warner Bros. Games and TT Games released LEGO Batman: Legacy of the Dark Knight on September 18, 2026. The title is available on PlayStation 5, Xbox Series X|S, PC, and Nintendo Switch 2, with the latter supporting TV, h

[QUIET] [CULTURE] [DE] [US] [BR]

LEGO Star Wars Executor set release

5 clusters · 27 sources · last updated

Latest: LEGO Star Wars Executor Super Star Destroyer set to launch October 4

The LEGO Group has announced the release of the Star Wars Ultimate Collector Series Executor Super Star Destroyer (75457). Measuring 136 cm in length, 50 cm in width, and 20 cm in height, the 6,130-piece model is the lon

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