APAC Beverage Market Shifts Toward Non‑Alcoholic Growth and Premium Expansion

The Asia‑Pacific drinks sector is seeing a dual transformation. In the region’s key markets, non‑alcoholic and low‑alcohol beverages have moved from niche to mainstream, driven by health‑focused and cost‑of‑living pressures. Data cited at Vinexpo Asia 2026 showed that 30 % of total drinkers are reducing alcohol intake, with higher rates in Australia (34 %), New Zealand (38 %) and the Philippines (42 %). Industry leaders highlighted growing consumer acceptance, especially among younger generations, and pointed to cultural shifts that make choosing not to drink socially acceptable.

At the same time, Vietnam is emerging as a strategic hub for premium alcoholic beverage growth. The Premium Beverage Experience Vietnam 2026 fair in Ho Chi Minh City will gather more than 75 producers and attract buyers from across the region, signalling strong demand for high‑end international drinks. Italian trade representatives and event organisers emphasized Vietnam’s expanding hospitality sector, its position as the third‑largest coffee and tea market in Southeast Asia, and projected food‑and‑beverage revenues of roughly US$29 billion by 2026.