Low‑alcohol drinks gain traction worldwide

Timeline

1. 3 days ago

   [CULTURE] 3 sources

   Gen Z’s Sober‑Curious Shift Cuts Alcohol Consumption

   Gen Z’s “sober‑curious” trend cuts alcohol use, with 24 % of Italian young adults abstaining and US drinking rates dropping to a historic low, prompting beverage firms to focus on premium low‑alcohol and mock‑c

2. 5 days ago

   [BUSINESS] 2 sources

   European wine sector turns to non‑alcoholic options amid crisis

   Europe's wine consumption fell 20% in 20 years, prompting German vineyard losses, Spanish de‑alcoholised wine trials, and ASAJA's push for green‑harvest aid and vine‑removal subsidies.

3. 10 days ago

   [BUSINESS] 2 sources

   Italian Wine Industry Faces Decline as Alcohol Consumption Slumps

   Alcohol use may halve by 2050; Italy’s Piemonte region sees Barolo prices drop 35% and huge wine stockpiles, prompting calls for low‑alcohol products and €1.6 million in regional aid.

4. 16 days ago

   [BUSINESS] 11 sources

   UK alcohol‑free beer sales surge to 64 million pints as industry urges definition change

   UK pubs will sell over 64 million pints of alcohol‑free beer this summer, up 8 million from last year, as the BBPA urges the government to raise the legal ABV limit from 0.05% to 0.5%.

5. 16 days ago

   [BUSINESS] 3 sources

   Gen Z Alcohol Consumption Shows Mixed Trends as Drinking Rates Stabilize

   Gen Z drinking habits are diverging: 24% now abstain and bar visits drop, boosting non‑alcoholic sales, while IWSR data shows overall Gen Z consumption stabilizing at 74% and cocktail preference rising.

6. 18 days ago

   [BUSINESS] 2 sources

   Paraná drives surge in Brazil’s non‑alcoholic beer market

   Paraná’s zero‑alcohol beer sales jumped 43% in volume and 32% in revenue by April 2026, raising its market share to 16.8% as prices fell and new production methods improve taste.

7. 19 days ago

   [BUSINESS] 3 sources

   Iceland's Light Beer Sales Surge as Consumers Favor Low‑Carb, Low‑Alcohol Brews

   Iceland sees a three‑ to fourfold rise in low‑carb, low‑alcohol beer sales, making Gull Lite the top seller at Vínbúðin and accounting for about two‑thirds of bar sales, while officials warn marketing may fuel

8. 21 days ago

   [CULTURE] 8 sources

   Heineken Italia launches Together Lab to study youth social habits

   Heineken Italia's Together Lab analysed 14,400 social posts from Italians 18‑35, revealing five youth conviviality trends—weekends, home, aperitivo, moderation and food—while keeping beer central to the rituals

9. 22 days ago

   [BUSINESS] 2 sources

   World wine consumption drops 16% from 2019 to 2025

   Global wine consumption fell 16% from 2019 to 2025, to 2.2 bn nine‑liter cases, amid pandemic, inflation, U.S. tariffs and shifting consumer habits; analysts see a slowdown and a shift toward premium wines.

10. 22 days ago

    [CULTURE] 2 sources

    Germany sees rise of low‑ABV summer cocktails like Bicicletta and non‑alcoholic spritzes

    German bars are highlighting low‑ABV summer drinks like Bicicletta, Blue Spritz and non‑alcoholic Golden Rosemary, mirroring a cultural shift toward mindful drinking and subtle bar etiquette.

11. 26 days ago

    [BUSINESS] 2 sources

    German low‑alcohol wines slated for supermarket shelves

    German winemakers are boosting low‑alcohol wines (≤12% ABV) for supermarket chains like Edeka and Lidl, citing health benefits and growing demand, with similar trends abroad.

12. 26 days ago

    [BUSINESS] 2 sources

    German low‑alcohol wines roll onto supermarket shelves

    German winemakers are boosting low‑alcohol wine production, with retailers like Edeka and Lidl set to stock the trend, praised for health benefits and appeal to younger drinkers.

13. 28 days ago

    [BUSINESS] 3 sources

    Heineken Italy reports surge in non‑alcoholic beer among Gen Z

    Heineken Italy's study finds 70% of Gen Z have tried non‑alcoholic beer, 37% drink it monthly, and 2.4 million view it as a cool, fresh alternative.

14. 30 days ago

    [BUSINESS] 3 sources

    Italian beer industry sees low‑alcohol surge and sold‑out collaborative craft brew

    AssoBirra's 2025 report shows marginal consumption decline but an 85% surge in low‑alcohol beer to 3.9% share; Unionbirrai's collaborative Italian Pils sold out quickly, involving 100+ breweries.

15. about 1 month ago

    [BUSINESS] 2 sources

    US wineries grow revenue by prioritizing brand, SVB report shows

    US wineries that focus on branding boosted 2025 revenues by 22%, while those cutting costs fell 13%; a Spanish commentary notes a consumer shift toward lighter wines.

16. about 1 month ago

    [BUSINESS] 5 sources

    Heineken drives Brazil’s zero‑alcohol and wellness beverage surge

    Heineken’s zero‑alcohol launches in Brazil reflect a wider shift toward wellness drinks, as global brands add functional, low‑alcohol and probiotic options to meet health‑focused consumer demand.

17. about 1 month ago

    [BUSINESS] 2 sources

    US and Italy wine markets confront falling sales, pivot to niche and low‑alcohol segments

    US wine sales fell $1.2 bn in 2025, shifting to premium, organic and low‑alcohol wines; Italy’s under‑30 drinkers are only 6 % of the market, favoring whites, sparkling and non‑alcoholic options, prompting a re

18. about 1 month ago

    [BUSINESS] 2 sources

    European brewers drive growth of non‑alcoholic functional drinks

    Italian beer consumption stays steady while the no‑low‑alcohol segment jumps 85 %, and brewers like Heineken UK, Mahou San Miguel and De La Trappe launch functional non‑alcoholic drinks across Europe.

19. about 1 month ago

    [BUSINESS] 4 sources

    Italy's beverage market eyes premium growth and low‑alcohol surge for summer 2026

    Partesa forecasts Italy's summer 2026 beverage market will grow on premium, low‑alcohol and aperitivo trends, with beer up 20 % over a decade and non‑alcoholic share jumping to 3.9 %.

20. about 1 month ago

    [BUSINESS] 6 sources

    Italian beer sales dip as low‑alcohol varieties gain market share

    Italian beer consumption fell 2.5% in 2025, while low‑alcohol beers grew from 2.1% to 3.9% of the market, underscoring a shift toward non‑alcoholic options in a €10 bn sector.

21. about 1 month ago

    [CULTURE] 2 sources

    Asti, Italy sees new beverage launches and pizza‑wine mixology projects

    Asti hosts Altromercato cold‑infusion tea discounts and the “Remix It!” pizza‑wine mixology project, aiming at younger summer consumers.

22. about 1 month ago

    [BUSINESS] 2 sources

    Global Alcohol Consumption Set to Decline as Ready‑to‑Drink Cocktails Surge

    IWSR forecasts global alcohol use to fall through 2031, with spirits, beer and wine down and ready‑to‑drink cocktails up 17%, while consumption drops in US, China, Europe and Japan.

23. about 1 month ago

    [BUSINESS] 2 sources

    Global beverage reports show surge in zero‑alcohol drinks and highlight coffee sustainability challenges

    No‑low alcohol drinks posted 4% volume growth in 2024 and are forecast to rise sharply, while the 2026 Coffee Barometer flags farmer poverty, market concentration and pending EU sustainability rules.

24. about 1 month ago

    [BUSINESS] 2 sources

    Global non‑alcoholic aperitif market tops $11 billion

    The global non‑alcoholic aperitif market has passed $11 bn, fueled by younger consumers; 63 % of Italians now opt for alcohol‑free drinks and Pallini reports a 65 % sector growth in 2024‑25.

25. about 2 months ago

    [BUSINESS] 2 sources

    APAC Beverage Market Shifts Toward Non‑Alcoholic Growth and Premium Expansion

    APAC drinks market sees non‑alcoholic beverages go mainstream while Vietnam positions itself as a premium beverage hub, attracting international producers and buyers.

26. 2 months ago

    [BUSINESS] 2 sources

    Global beer equipment market expands as craft brewing demand rises

    Beer storage machines and hopped malt extract markets are growing worldwide, fueled by craft‑beer demand, with North America and Europe leading and Asia‑Pacific expanding; supply‑chain disruptions from Middle‑E

27. 2 months ago

    [BUSINESS] 2 sources

    Near-beer market expands globally as demand for low‑alcohol drinks rises

    Demand for low‑alcohol near‑beer is rising worldwide, led by health‑focused consumers; North America and Europe dominate, with Asia‑Pacific emerging.