Apple claims 49% of Korea’s Q2 smartphone market revenue

Apple recorded a record 49% share of total smartphone market revenue in South Korea for the second quarter, a 22% increase over the same period last year, while its average selling price rose 8%.

SK Telecom faced criticism for its handling of iPhone inventory, advertising shortages for 512 GB and 1 TB models yet continuing to sell those capacities while only offering 256 GB units to pre‑order customers. The dispute highlights tensions in the Korean smartphone market amid Apple’s strong performance.