Apple iPhone 18 Pro Max price forecast $1,449‑$1,499 as launch specs leak

Analysts predict the upcoming iPhone 18 Pro Max will start at $1,449 to $1,499, a $250‑$300 increase over the current model, driven by higher component costs such as RAM and storage, which have reportedly tripled year‑on‑year. The device is expected to feature Apple’s new A20 processor built on a 2 nm process, a slightly thicker and heavier chassis, a larger battery, and a variable‑aperture camera system that adjusts lens opening for better low‑light performance. Design changes are modest, with new color options and a reduced Dynamic Island footprint.

Bloomberg reports Apple may split the 2026 launch into two phases: the Pro and Pro Max models, along with a foldable iPhone, slated for a September event, while standard iPhone 18, iPhone Air 2 and iPhone 18e could arrive in spring 2027. Apple CEO Tim Cook warned of upcoming supply constraints for memory and advanced chips, though the company noted a 20 % rise in iPhone sales in the latest quarter. The heightened demand and component price pressure are expected to keep the higher pricing strategy.

In related market effects, the approaching iPhone 18 launch is prompting price drops for the previous generation. In Vietnam and Indonesia, refurbished iPhone 17 models are now selling for roughly 19‑33 million VND, offering a cost‑effective alternative for consumers awaiting the new flagship.