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Apple iPhone 18‑20 series: rollout shift & 20th‑anniversary

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Latest: Apple loses $500 billion in market value as memory‑chip shortage drives price hikes

Apple will unveil the iPhone 18 Pro and iPhone 18 Pro Max at its September 2026 event, with the keynote slated for September 8 or 9. The premium models are priced about $250‑$300 higher than the iPhone 17 Pro line, with