Apple iPhone sales jump 31% while Xiaomi grows 26% in Central America Q1 2026

Apple iPhone sales Xiaomi growth Latin America smartphone market Omdia Q1 2026 iPhone 17

Omdia reports that the Latin American smartphone market grew 3% year‑over‑year in the first quarter of 2026, reaching 34.8 million units. Apple saw a 31% increase in iPhone shipments, driven by an 80% surge in Mexico and strong demand for the iPhone 17 series, giving the company a 5% market share in the region.

Samsung remains the market leader with a 37% share, while Xiaomi posted a sixth straight quarter of growth, shipping 6.0 million units (17% share) across LATAM and registering a 26% year‑over‑year rise in Central America. The boost came from the new Xiaomi 17 line, a Leica partnership, and expanded distribution in Guatemala and Costa Rica. Honor grew 30% to a 10% share and Motorola fell 5% to a 14% share. Premium‑priced phones (above US$500) stayed resilient, whereas entry‑level segments faced tighter affordability.

Sources

Omdia: Southeast Asia smartphone market shipments decline 9% in 1Q26, as vendors prioritize profitability over share · EMSNow [www.emsnow.com]

3 months ago

iPhone sales in LATAM rose 31% year-over-year in the first quarter of 2026 [appleworld.today]

3 months ago

Apple was fastest growing Latin American smartphone vendor in Q1 [asymco.com]

3 months ago

iPhone sales in LATAM 31% rose year-over-year in the first quarter of 2026 - MacTech. com [www.mactech.com]

3 months ago

Xiaomi continúa creciendo en Centroamérica con un incremento anual del 26% [delfino.cr]

3 months ago