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[SITUATION] · [ACTIVE]
31 clusters · 265 sources · 77 days · First seen · Last updated
Categories: BUSINESS · TECHNOLOGY
Memory crunch deepens smartphone slump, Apple dominates
Entities: Apple Inc. · Samsung Electronics · Omdia · global smartphone market · Qualcomm Inc.
Overview
Global smartphone shipments continued to contract in Q2 2026, falling 11 % YoY to the lowest level for the period since 2013. Average selling price rose to $400, a 17 % increase, pushing total smartphone revenue to a record $109 billion, up 7 % YoY. Apple captured 49 % of that revenue – a $10 billion annual sales milestone in India – and posted a 22 % revenue gain together with a 13 % shipment increase, while maintaining a 20 % market‑share without raising iPhone 17 prices. Samsung reclaimed the top shipments share at 24 % and grew revenue 9 % to hold a 16 % revenue share. Budget‑oriented Android makers such as Xiaomi, OPPO, Vivo and Honor saw double‑digit shipment declines; Xiaomi’s shipments fell 26 % and revenue dropped 17 % despite a 13 % ASP rise, prompting price hikes of 300–500 yuan on several models in China.
Memory‑chip scarcity remains the dominant cost driver, now accounting for over 40 % of the bill‑of‑materials for premium phones and causing component‑price increases of up to 70 % YoY for low‑end models. Prices for DRAM and NAND have quadrupled since early 2023, and Qualcomm announced a double‑digit price hike for its Snapdragon line effective 1 Sept 2026. The shortage is expected to deepen through 2027, with Counterpoint projecting a further 13.9 % drop in total shipments for 2026 and continued pricing pressure into the second half of the year.
The downturn also affected PCs, where shipments slipped 3.6 % in Q2 2026. Brand loyalty remained high, with 87 % of iPhone buyers staying within Apple’s ecosystem and 90 % of Samsung customers remaining loyal.
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 10 SOURCES] Qualcomm forecast adjusted profit of $2.05‑$2.25 per share for fiscal Q4 2026. (Qualcomm)
- [● 10 SOURCES] Qualcomm forecast revenue of $9.7‑$10.5 billion for fiscal Q4 2026. (Qualcomm)
- [● 9 SOURCES] Qualcomm expects its share of components in the next iPhone launch to fall well below the earlier estimate of 20 %. (summary)
- [● 9 SOURCES] Qualcomm expects revenue from Apple products to decline faster starting Q4 2026, with its share of components in the next iPhone below 20%. (Qualcomm)
- [● 9 SOURCES] Qualcomm plans to raise chip prices starting 1 September 2026. (Qualcomm)
- [● 8 SOURCES] Qualcomm plans to raise its product prices starting September 1 to restore historic margin levels. (21ab1cfd-fe40-4b77-acfc-14580da5f9c4, 5de91588-afdb-41af-94ef-22034864a701, 4f38b921-ea5d-4b1e-947f-f44874a94a36, fee699)
- [● 8 SOURCES] Qualcomm expects revenue from Apple products to decline faster, with its share of components in the next iPhone launch falling well below the previous 20 % estimate. (low)
- [● 8 SOURCES] Global smartphone revenue in Q2 2026 was $109 billion, up 7 % year‑on‑year. (Counterpoint Research)
- [● 8 SOURCES] Average selling price of smartphones in Q2 2026 reached $400, a 17 % increase year‑on‑year. (Counterpoint Research)
- [● 7 SOURCES] Qualcomm's total revenue declined 4 % year‑over‑year to $9.9 billion. (belongs=true)
Timeline
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3 days ago
[BUSINESS] 22 sourcesApple captures 49% of global smartphone revenue as memory‑chip shortage drives price hikesQ2 2026 smartphone revenue hit $109 bn (+7 %) with ASP $400 (+17 %). Apple took 49 % of revenue, Samsung led shipments, Xiaomi fell 26 %. Memory‑chip prices quadrupled, prompting price hikes.
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3 days ago
[TECHNOLOGY] 11 sourcesQualcomm Announces Double-Digit Snapdragon Chip Price Hike Amid Semiconductor Cost SurgeQualcomm will raise Snapdragon prices by double‑digits from Sep 1 2026 as memory and component costs surge, cutting smartphone‑chip revenue 20 % and prompting Apple to shift to its own modems.
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6 days ago
[TECHNOLOGY] 6 sourcesSamsung leads as global smartphone shipments fall 6% in Q2 2026Q2 2026 smartphone shipments fell 6% to 272 million; Samsung stayed top with 22% share, Apple grew 23% to 20% share, while Xiaomi dropped 26% to 11% share, amid high memory costs.
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8 days ago
[BUSINESS] 51 sourcesQualcomm forecasts weak profit as Apple component revenue set to fall sharplyQualcomm posted $9.9 bn Q3 revenue, forecast $9.7‑$10.5 bn Q4 and EPS $2.05‑$2.25, warns Apple component share will fall below 20% and will raise prices from Sep 1. Apple expects $108‑$109 bn revenue, 15.5% YoY
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10 days ago
[TECHNOLOGY] 11 sourcesGlobal Smartphone and PC Shipments Fall as Memory Chip Prices SurgeQ2 2026 global smartphone shipments fell 6 % to 272 M and PC shipments fell 4.9 % to 68.2 M as memory‑chip price hikes force vendors, including Apple, to raise prices and launch lease programs.
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16 days ago
[TECHNOLOGY] 4 sourcesApple iPhone Loyalty Hits 87% as Android Switches Decline in Q1 2026CIRP data shows 87% of Q1 2026 iPhone buyers were existing iPhone users, up from 84% a year earlier, while only 12% switched from Android, down from 14%.
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17 days ago
[BUSINESS] 6 sourcesMemory price surge cuts global smartphone and PC shipments in Q2 2026Rising memory costs caused global smartphone shipments to drop 4% and PC shipments to fall 3.6% in Q2 2026, with Samsung and Apple gaining share while overall demand weakens.
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19 days ago
[TECHNOLOGY] 5 sourcesApple iPhone loyalty reaches 87% in 2026 while Samsung and Xiaomi see record brand confidence2026 surveys show 87% iPhone loyalty, record 96% Apple and 90% Samsung brand loyalty, and Xiaomi tops reliability at 94.1%.
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21 days ago
[TECHNOLOGY] 12 sourcesSamsung reclaims global lead as smartphone shipments plunge 11% amid memory‑chip crunchSmartphone shipments fell 11% YoY in Q2 2026, the lowest since 2013. Samsung leads with 24% share, Apple hits a record 20%; a memory‑chip shortage drives price hikes and hurts budget models worldwide.
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23 days ago
[TECHNOLOGY] 2 sourcesPC sales drop 4% globally as Chinese smartphone shipments fall 4.3% in Q2Q2 saw a 4% global PC sales drop and a 4.3% decline in Chinese smartphone shipments, both linked to rising component prices; Apple grew while Huawei fell.
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23 days ago
[TECHNOLOGY] 86 sourcesSamsung retakes global lead as smartphone shipments hit 13‑year lowSmartphone shipments fell 11% in Q2 2026, the lowest since 2013, as a memory‑chip shortage lifts prices. Samsung retook #1 with 24% share and Apple hit a record 20% share despite the market slump.
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25 days ago
[BUSINESS] 4 sourcesGlobal Smartphone Prices Rise as Memory Costs SoarMemory cost hikes are pushing entry‑level smartphone prices up, prompting Omdia to predict a 12% drop in 2026 shipments and a 22% shrinkage of the sub‑$400 segment.
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26 days ago
[TECHNOLOGY] 2 sourcesApple and Huawei drive smartphone sales as China's market contracts, Taiwan sees Apple surgeChina's H1 2026 smartphone market fell 10%, with only Huawei and Apple growing; Taiwan's weekly rankings show Apple topping the list with six models in the top ten.
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27 days ago
[TECHNOLOGY] 11 sourcesApple Watch Holds 90% of Edge‑AI Smartwatch Shipments in Q1 2026Apple Watch captured about 90 % of Edge‑AI smartwatch shipments in Q1 2026, as Edge‑AI hit 25 % of the market with 70 % YoY growth; Apple’s Neural Engine leads health features while rivals like Huawei, Qualcomm
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27 days ago
[TECHNOLOGY] 3 sourcesSamsung Galaxy S26 sales surge as Apple trims iPhone 17 output; Trump Phone draws criticismSamsung's Galaxy S26 sales jump while Apple cuts iPhone 17 production; the Trump Phone faces criticism for poor specs and security risks.
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29 days ago
[BUSINESS] 2 sourcesGlobal low‑cost smartphone shipments set to fall 22% as storage prices surgeOmdia forecasts a >22% drop in sub‑$400 smartphone shipments in 2026 due to soaring storage costs, while Japanese retailers promote value‑focused mid‑range Android phones such as the arrows Alpha and Redmi Note
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about 1 month ago
[TECHNOLOGY] 2 sourcesGlobal Smartphone Prices Set to Rise 21% in 2026 as Market Shifts to PremiumOmdia projects smartphone shipments to fall 12% in 2026 while average prices jump 21% to $565, driven by soaring memory and display‑panel costs, prompting makers to drop low‑end models.
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about 1 month ago
[TECHNOLOGY] 2 sourcesApple Leads Global Smartphone Sales in Q1 2026Apple took 21% of Q1 2026 global smartphone sales, topping the list with three iPhone 17 models; Samsung filled five spots, while overall shipments fell 6% amid chip shortages.
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about 1 month ago
[TECHNOLOGY] 2 sourcesGlobal smartphone market average price to hit $565 in 2026Omdia projects a 12.2% drop in 2026 smartphone shipments to 1.09 bn units, while average selling price climbs to $565, driven by soaring component costs and a shift toward premium models.
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about 1 month ago
[TECHNOLOGY] 10 sourcesGlobal Smartphone Shipments to Drop 12% as Prices Reach $565 in 2026Global smartphone shipments are expected to fall 12% in 2026 as average prices hit a record $565, driven by soaring memory costs; GenAI phones will reach 45% of shipments, and refurbished sales are growing amid
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about 2 months ago
[BUSINESS] 2 sourcesIndia's smartphone exports to the US surge 47% in April 2026, led by AppleIndia's smartphone exports to the US jumped 47% in April 2026 to $2.43 bn, driven largely by Apple’s iPhone production, raising India’s share of US imports to about 70%.
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about 2 months ago
[TECHNOLOGY] 2 sourcesApple Watch Leads Global Smartwatch Market in Q1 2026 with 23% ShareApple Watch held 23 % of global smartwatch shipments in Q1 2026, up 21 % YoY, leading market recovery; Huawei 17 % and Samsung fell to 5 %.
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about 2 months ago
[TECHNOLOGY] 2 sourcesApple Watch drives global smartwatch market growth as Samsung shares plungeSmartwatch shipments grew 4% in Q1 2026, led by Apple’s 21% boost to 23% market share, while Samsung’s share fell 28% to 5%; Huawei dominates a Chinese market that expanded 15%.
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about 2 months ago
[BUSINESS] 3 sourcesApple expands smartwatch lead as Samsung shares plungeQ1 2026 smartwatch shipments grew 4%; Apple lifted its share to 23% while Samsung fell 28% in shipments, dropping to 5% share, with Huawei advancing to second place.
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about 2 months ago
[BUSINESS] 7 sourcesApple Watch shipments jump 21% in Q1 2026, securing 23% market shareApple Watch shipments rose 21% YoY in Q1 2026, capturing 23% of the global smartwatch market as overall shipments grew 4%; Huawei gained share while Samsung fell sharply.
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about 2 months ago
[TECHNOLOGY] 2 sourcesApple ramps up iPhone output in Q1 2026 as global smartphone production fallsApple boosted Q1 2026 iPhone production to 60.2 million units, up 19.7% YoY, while global smartphone output fell 1.7% to 284 million, with further declines forecast.
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about 2 months ago
[BUSINESS] 2 sourcesUS Smartphone Market Q1 2026: Apple Holds 60% Share as Samsung Slips, Memory Shortage LoomsIn Q1 2026 the US smartphone market fell 3% YoY; Apple kept about 60% share while Samsung slipped to 24% and Motorola grew 18%. A memory‑chip shortage risks a steeper 2026 decline, with production projected to
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about 2 months ago
[BUSINESS] 2 sourcesApple Boosts iPhone Production 20% as Global Smartphone Output Falls 1.7% in Q1Apple increased iPhone output 20% YoY to 60.2 million units in Q1 2026, while global smartphone production fell 1.7% to 284 million; Samsung led with 62.6 million units and a 16% annual decline is projected.
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2 months ago
[BUSINESS] 10 sourcesApple iPhone shipments up 8% in Latin America amid worldwide smartphone market slump of 13.9%Apple’s iPhone shipments rose 8% in Latin America Q1 2026, while the global smartphone market is set to shrink 13.9% due to a worsening memory‑chip shortage, hitting budget phones hardest.
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2 months ago
[BUSINESS] 2 sourcesEuropean smartphone market posts modest Q1 growth as HONOR logs double‑digit gains worldwideEuropean smartphone shipments grew 2% in Q1 2026, led by Samsung and Apple with record prices, while Chinese brand HONOR posted double‑digit growth globally, including 73% in the Middle East and 101% in Africa.
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3 months ago
[BUSINESS] 5 sourcesApple iPhone sales jump 31% while Xiaomi grows 26% in Central America Q1 2026Apple iPhone sales rose 31% in LATAM Q1 2026, led by Mexico, while Xiaomi posted 26% growth in Central America, boosting its regional share.
Sources
1001infos.net · 199it.com · 36kr.com · 36kr.jp · 9to5mac.com · advanced-television.com · aktiencheck.de · aldohamagazine.com · analyticsinsight.net · android-mt.ouest-france.fr · androidkenya.com · androidnews.de · androidplanet.nl · antaranews.com · apalos.es · apcmag.com · appgamers.de · appgefahren.de · applemust.com · appletvitalia.it · appleworld.today · archynetys.com · archyworldys.com · arenait.net · arstechnica.com · assodigitale.it · asymco.com · baoquocte.vn · bhaskarlive.in · bitfinanzas.com · biz.cafef.vn · blog-nouvelles-technologies.fr · bm.edu · boerse-social.com · borncity.com · borskollen.se · brainstorm.itweb.co.za · brevis.hr · businessam.be · businesstoday.in · businessupturn.com · buzzwebzine.fr · bygumbygolly.com · cafebiz.vn · canaltech.com.br · capital.gr · cash.ch · civilmedia.mk
This summary has been updated 11 times: see revision history