APR Medicube completes relay pop-up stores across US and Europe

Beauty brand Medicube, owned by APR, has successfully concluded a series of relay pop-up stores titled ‘Wellness Club X2’ across major cities in the United States and Europe. The events, held in New York, Los Angeles, London, and Paris, attracted approximately 15,000 visitors, with an average daily attendance exceeding 1,000 people per location.

The pop-up tour focused on promoting the AGE-R Booster Pro X2, a new beauty device featuring seven different modes for various skin care needs. Visitors were able to experience the device alongside Medicube skincare products. In European locations like London and Paris, the brand saw significant interest, with long queues and rapid sell-outs of pre-reservation systems.

This initiative marks APR’s first cross-border relay pop-up connecting the US and European markets. Following these events, the company plans to expand its offline presence in North America and Europe, including a planned collaboration with the Spanish retailer Primor in Madrid. APR reported that overseas sales accounted for approximately 94% of its total revenue in the third quarter, with North America and Europe representing 46% and 23% respectively.