Medicube international retail expansion

Beauty brand Medicube, owned by APR, has undertaken significant retail expansion efforts across North America and Europe. The company recently concluded a series of relay pop-up stores titled ‘Wellness Club X2’ in major cities including New York, Los Angeles, London, and Paris. These events focused on promoting the AGE-R Booster Pro X2 beauty device and attracted approximately 15,000 visitors.

Following these promotional events, Medicube has moved to strengthen its offline distribution. In Canada, the brand has rolled out 13 skincare products across approximately 1,300 Shoppers Drug Mart locations nationwide. This follows successful online performance on Amazon Canada.

Further expansion efforts include entering Costco Canada and building upon the brand’s existing presence in approximately 400 Costco locations in the United States, as well as partnerships with retailers such as Ulta Beauty, Target, and Walmart. APR reported that overseas sales accounted for approximately 94% of its total revenue in the third quarter.