Argentine provinces promote tourism at IMEX America

Argentine provinces Mendoza and Misiones are expanding their international presence in the meetings and conventions tourism sector.

Mendoza Bureau participated in IMEX America in Las Vegas, acting as the sole institution from the Mendoza province. By integrating into the Visit Buenos Aires stand, the entity aimed to increase visibility among international buyers from the United States, Canada, and Latin America. The delegation highlighted the region's hotel infrastructure, convention centers, air connectivity, and wine tourism as key competitive advantages.

Similarly, Misiones, through Visit Misiones, engaged in international promotion at IMEX America and held a commercial day in Asunción, Paraguay. The province focused on presenting its capacity to host professional and corporate events to markets including the United States, Europe, South Africa, and China. These efforts targeted the entire value chain, including hotels, travel agencies, and technical event services.