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2 clusters · 5 sources · 1 days · First seen · Last updated

Mendoza tourism development and promotion

Overview

The Mendoza province of Argentina is pursuing dual strategies to bolster its tourism sector through data-driven management and international promotion.

Locally, the Mendoza Tourism Board (EMETUR) and Bodegas de Argentina have entered a framework agreement to enhance wine tourism analysis. This initiative, led by EMETUR’s Observatory for Sustainable Tourism, involves the monthly collection of data regarding visitor profiles, spending, and winery capacity. The goal is to enable “evidence-based decision-making” to better anticipate trends and assist wineries in planning investments.

On the international stage, Mendoza is expanding its presence in the meetings and conventions sector. Representing the province at IMEX America in Las Vegas, the Mendoza Bureau highlighted the region’s hotel infrastructure, air connectivity, and wine tourism to attract buyers from the United States, Canada, and Latin America.

Entities

Mendoza · Bodegas de Argentina · IMEX America · Emetur · Visit Misiones

Timeline

  1. [BUSINESS] 3 sources
    Argentine provinces promote tourism at IMEX America

    Argentine provinces Mendoza and Misiones are promoting their tourism and convention sectors at IMEX America in Las Vegas and through commercial activities in Paraguay.

  2. [BUSINESS] 2 sources
    Mendoza strengthens wine tourism through EMETUR and Bodegas de Argentina agreement

    Mendoza’s EMETUR and Bodegas de Argentina signed an agreement to collect and analyze wine tourism data to improve sector planning and promotion.

Sources

ecocuyo.com · massnegocios.com · newsonline.com.ar · nortemisionero.com.ar · vinetur.com