Canal 7: Argentina's state TV rebrands for 75th anniversary

Argentina’s state-owned television broadcaster, Televisión Pública, has officially reverted to its historic name, Canal 7, to mark the 75th anniversary of the country’s first television transmission. The rebranding, implemented under the administration of President Javier Milei, includes a new visual identity, a redesigned logo, and a complete aesthetic overhaul of the channel.

The anniversary was celebrated with a three-hour special program featuring various journalists and personalities. The event also included the inauguration of the ‘Paseo de las Estrellas’ at the station’s headquarters to honor significant figures in Argentine media and entertainment.

While the government presents the move as a return to the station’s original essence, the transition has faced criticism from media workers. Labor representatives have expressed concerns regarding the station’s current state, citing budget cuts, staff reductions, and a perceived lack of diverse cultural and federal content during the restructuring process.