Aryna Sabalenka named first athlete ambassador for Moroccanoil

Tennis champion Aryna Sabalenka has been appointed as the first athlete ambassador for haircare brand Moroccanoil. The announcement was highlighted during a celebration for the brand’s ‘Le Jardin Sur Madison’ in New York City.

Sabalenka noted that the partnership is driven by the need to maintain hair health while managing the rigorous demands of professional sports, including frequent travel, varied environments, and constant styling. This move follows Moroccanoil’s previous engagement with the sports world through its partnership with the Miami Open.

In addition to this new role, Sabalenka continues to expand her presence in the luxury sector. She is an ambassador for Gucci, a role she began in January 2026, and maintains an ongoing collaboration with Nike for her on-court tennis kits.