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[BUSINESS] · Japan · 2 sources

Asagiri Milk launches summer pop‑up sweets stores across Kyoto, Osaka and Kobe

From early July 2026, the Japanese dairy brand Asagiri Milk opened a series of limited‑time pop‑up shops selling its own line of milk‑based desserts. The first venue, Takashimaya in Kyoto, operated from 8–20 July, followed by a store at Plus on Namba in Osaka from 23–29 July, and finally a location at EKIMARU Sweets in Kobe’s Sannomiya district from 29 July to 11 August.

The outlets offered a variety of products made with 100 % raw milk from the Asagiri Plateau, including the plain Asagiri Milk beverage, Asagiri Milk Coffee, Asagiri Highland Pudding, milk‑cream bread, butter cookies and milk‑flavoured pound rusk. Prices range from ¥260 for a bottle of milk to ¥1,490 for a pack of ten cookies, with shelf lives from a few days to several months. The brand highlights the use of simple pasteurisation and homogenisation processes to preserve the milk’s natural flavour.