Asia Fruit Awards 2026 winners announced in Hong Kong

The winners of the 2026 Asia Fruit Awards were announced during the Asia Fruit Logistica trade show at the AsiaWorld-Expo in Hong Kong. The awards, presented by Asia Fruit Logistica and Asiafruit Magazine, recognize excellence across four categories in the Asian fresh produce sector.

Zespri received the ‘Marketing Campaign of the Year’ award for its ‘Jam-Packed with Natural Nutrition’ initiative. Launched across seven Asia-Pacific markets in 2025, the campaign utilized the ‘Kiwi Brothers’ mascots and partnerships, such as a music video with South Korean K-pop artist AKMU, to promote the nutritional benefits of kiwifruit.

Other award recipients include Hong Kong-based importer Freco International, Thai supermarket chain Tops/Central Food Retail, and Chinese distributor Goodfarmer. The awards also include an ‘Impact Award’ for significant contributions to the development of the fresh produce business in Asia.