Asia Fruit Logistica 2026: Global Exporters Target Asia

The Asia Fruit Logistica 2026 trade show in Hong Kong featured over 760 exhibitors from 41 countries, covering the fresh produce value chain and the newly launched FRESHTech platform. During the event, the 2026 Asia Fruit Awards recognized industry leaders, including Zespri for its ‘Marketing Campaign of the Year’.

Industry leaders at the event highlighted a strategic shift among global exporters to prioritize high-growth Asian markets, such as China, India, Vietnam, and Indonesia, to diversify away from traditional European destinations.

Chilean exporters are seeking to expand their presence in Southeast Asia by leveraging new phytosanitary protocols to reduce their heavy reliance on China, which currently receives 87% of their Asian shipments. Brazilian producers are also adjusting strategies, utilizing premium air-freight to target specific commercial windows for high-quality fruit.

While China’s economic focus shifts toward high-tech sectors, demand for high-quality, counter-seasonal agricultural imports is expected to remain strong. Additionally, India is emerging as a significant trade opportunity driven by ongoing infrastructure and logistics upgrades. European and Latin American suppliers reported increasing interest in supplying products like apples, pears, and blueberries to these expanding markets.