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[BUSINESS] · Greece · 4 sources

Athens Riviera luxury real estate surge driven by major infrastructure and digital upgrades

The Athens Riviera is being transformed into a premier luxury‑real‑estate hub through a series of large‑scale infrastructure and digital initiatives. Premier Realty’s chief executive Korina Saia highlights the €6,200‑hectare Elliniko urban renewal – the largest in Europe – and the launch of Riviera Tower, Greece’s first green seaside skyscraper, which have lifted nearby property values to historic highs.

A 22‑kilometre “Great Walk” links the coast from Falirou to Voula, improving pedestrian and cyclist access, while the area is promoted as the “Digital Sarona” with 5G, IoT and AI‑enabled smart homes offering energy autonomy and advanced cyber‑security. Institutional safeguards are reinforced by a digital transfer folder and the myPROPERTY platform, which aim to eliminate bureaucratic delays and provide full transaction transparency.

Additional projects such as upgraded marinas at Alimos, Glyfada and Vouliagmeni and the Saronida Olympos Golf development create a yachting‑golf ecosystem that attracts ultra‑high‑net‑worth investors seeking a high‑value, technology‑rich environment.