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Atibaia Flower and Strawberry Festival concludes 44th edition
The 44th edition of the Festa de Flores e Morangos (Flower and Strawberry Festival) in Atibaia, São Paulo, concluded on September 27, 2026. Organized by the Associação Hortolândia de Atibaia, the 24-day event attracted visitors from across Brazil as well as Argentina, Chile, and Bolivia.
The festival aimed to promote regional culture, boost tourism, and strengthen the local floriculture and strawberry production chains. Key highlights included over 60 cultural presentations, exhibitions, and a cosplay contest won by Carlo de Wylder. The event featured accessibility initiatives such as a sensory garden and electric carts for reduced mobility.
Economic activity was significant, with the Associação Pró-Flor selling approximately 70,000 gardening items and roughly 80 tons of strawberries being used in various food products. The edition also marked the first visit by the Japanese Ambassador to Brazil, Noguchi Yasushi, and featured the inauguration of a large Japanese Garden.
Entities
Associação Hortolândia de Atibaia · Associação Pró-Flor · Atibaia · Mundo OK · Noguchi Yasushi
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 4 SOURCES] The Cosplay Contest included approximately 40 participants and distributed R$ 2,000 in prizes. portal.comunique-se.com.br · leianoticias.com.br · revistaempreende.com.br
- [● 4 SOURCES] Approximately 80 tons of strawberries were sold or used in gastronomy. portal.comunique-se.com.br · leianoticias.com.br · revistaempreende.com.br
- [● 3 SOURCES] The event featured more than 60 cultural presentations. portal.comunique-se.com.br · leianoticias.com.br · revistaempreende.com.br
- [● 3 SOURCES] The Japanese Ambassador to Brazil, Noguchi Yasushi, visited the festival for the first time. leianoticias.com.br · revistaempreende.com.br
- [● 4 SOURCES] Approximately 50,000 to 70,000 gardening items were sold, including orchids and bulbs. portal.comunique-se.com.br · leianoticias.com.br · revistaempreende.com.br
- [● 3 SOURCES] The 44th edition of the festival took place from September 4 to September 27, 2026. portal.comunique-se.com.br · leianoticias.com.br · revistaempreende.com.br