[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [CULTURE]

3 clusters · 11 sources · 15 days · First seen · Last updated

Strawberry and flower festivals in Brazil

Overview

Regional strawberry festivals in Brazil are highlighting the fruit’s growing importance in gastronomy and tourism. In Atibaia, São Paulo, the 44th Flower and Strawberry Festival concluded on September 27, 2026, after running for 24 days. Organized by the Associação Hortolândia de Atibaia, the event drew visitors from Brazil and neighboring countries, including Argentina, Chile, and Bolivia.

The festival acted as a significant economic driver for the local tourism, agribusiness, and service sectors. Data from the Associação Pró-Flor indicated the sale of approximately 70,000 gardening items, such as bulbs and orchids, while roughly 80 tons of strawberries were sold or used in culinary preparations.

Cultural and accessibility features were expanded during this edition, which included over 60 presentations, a Cosplay Contest won by Carlo de Wylder, and the inauguration of a large Japanese Garden. Accessibility initiatives included a sensory garden and electric carts for visitors with reduced mobility. The event also hosted the Japanese Ambassador to Brazil, Noguchi Yasushi, marking a diplomatic milestone for the festival.

In Ubatuba, the second edition of the Original Strawberry and Flower Festival remains scheduled for October, with organizers aiming to attract over 30,000 visitors to boost local rural tourism through strawberry-based cuisine and musical attractions.

Entities

Atibaia · Lilian de Paula · Associação Hortolândia de Atibaia · Ceagesp · Noguchi Yasushi

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. 3 days ago

    [CULTURE] 6 sources
    Atibaia Flower and Strawberry Festival concludes 44th edition

    The 44th Flower and Strawberry Festival in Atibaia, Brazil, concluded after 24 days, boosting regional tourism and the local floriculture and strawberry industries.

  2. 14 days ago

    [CULTURE] 2 sources
    Ubatuba Strawberry and Flower Festival expects 30,000 visitors

    Ubatuba's second Original Strawberry and Flower Festival is expected to draw over 30,000 people from October 9 to 12, featuring local gastronomy and musical performances.

  3. 17 days ago

    [CULTURE] 5 sources
    Atibaia Strawberry Festival sees increased attendance amid rising confectionery demand

    The Strawberry Festival in Atibaia is drawing more visitors through diverse gastronomy, while strawberry-based confectionery sees rising demand in São Paulo due to increased seasonal supply.

Sources

atibaia.com.br · brasilemfolhas.com.br · diariodenoticiasmarilia.com.br · leianoticias.com.br · mauaagora.com.br · mobile.valor.com.br · portal.comunique-se.com.br · portalrbn.com.br · revistaempreende.com.br · stmt.com.br · tvnordestevip.com

This summary has been updated 2 times: see revision history