Atlético Nacional to end Nike partnership and launch in-house brand

Atlético Nacional is ending its 13-year partnership with Nike following a decision to launch its own in-house brand. Although a contract renewal was announced earlier in 2026, the relationship is set to terminate due to irreconcilable differences regarding commercial terms, product distribution, and retail profit margins.

Starting in January 2027, the Medellín-based club will manufacture its own match kits, training wear, and lifestyle apparel. By moving away from global manufacturers like Nike, the club aims to gain total creative freedom over its designs and capture higher profit margins on merchandise sales. This new brand will cover all categories, including the men’s and women’s professional teams as well as youth divisions.