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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 16 sources · 7 days · First seen 9 days ago · Last updated 3 days ago

Atlético Nacional Nike partnership termination

Overview

Atlético Nacional has decided to end its long-standing partnership with Nike to launch an in-house apparel brand. The club, based in Medellín, intends to manufacture its own match kits, training wear, and lifestyle apparel starting in January 2027.

This transition follows a decision to move away from global manufacturers to gain creative freedom and capture higher profit margins. Club president Sebastián Arango Botero stated the move is part of a “new strategic direction” intended to make official apparel more affordable for fans while granting the club greater control over design, production, and launch schedules. The current agreement with Nike is set to expire on December 31, 2026.

Entities

Nike · Atlético Nacional · Millonarios · Sebastián Arango Botero · Alberto Gamero

Timeline

3 days ago

[SPORTS] 14 sources
Atlético Nacional and Millonarios draw 1-1 in intense Colombian classic
Atlético Nacional and Millonarios drew 1-1 in a tense Colombian classic. The match featured a goal from Julián Angulo, an equalizer by Andrés Reyes, and a significant injury to Nacional's Cristian Arango.
9 days ago

[BUSINESS] 5 sources
Atlético Nacional to end Nike partnership and launch in-house brand
Atlético Nacional will end its 13-year partnership with Nike to launch an in-house apparel brand in January 2027, seeking greater creative control and higher profit margins.

Sources

capsulas.com.co · colmundoradio.com.co · colombia.com · diariodelcauca.com.co · diariodelsur.com.co · diarioriente.com · eldeportivo.com.co · elperiodicodeportivo.com.co · extra.com.co · footyheadlines.com · futbolete.com · futbolhoy.co · mundomillos.com · noticiasdemalaga.es · radioacktiva.com · spacemoney.com.br